18Birdies Mobile App

• Free mobile app
• Connect golfers with the golf community on/off the course
• Explore courses with GPS+ rangefinder
• Keep track of golf stats & round history

Challenge

18Birdies app daily active users are low. Most users only use the app on the golf course due to the powerful GPS feature.

The objective of the project is to revamp 18Birdies app social features to increase user engagements on/off the course and ultimately help increase daily active users, so we could better collect user-generated content and user data.

Tools:
Sketch, Invision, Principle

Status:
Shipped

Intended User:
Avid and moderate golfers

Role:
• UI/UX design lead.
• Work with project manager and App developers to determine project needs, conduct product research, design specs, and create visual assets.

Skills:
Concepting, wireframe, user flow, interaction design, prototype, animation