Course Intelligence

The enterprise web application provides customer insights, golf course ratings, tools to communicate with 18Birdies users, and the ability to understand how your course experience compares to nearby competitors.

Challenge

Golf course operators have limited methods to understand and communicate with golfers due to lack of customer data and modern technology. By using 18Birdies resource the goal is to enable Golf course operators leverage 18Birdies user data and golf courses insight through a web-based app to better understand their customers and support strategic decisions.

Goals

Provide golf course operator user insights (i.e.: who played at their course, when, their demographics, skill level, etc.).

Help golf course operator manage course information like hours of operation, location, images of the course, etc.

Allow golfers and course operators to directly communicate with each other (i.e.: upcoming events, golf course feedback, etc.)

Role:
• UI/UX design lead.
• Worked closely with project manager and web developers, data engineers to deliver the beta version.

Skills:
Ideation, wireframe, user flow, prototype, animation

Skills:
Ideation, wireframe, user flow, prototype, animation

Tools:
Sketch, Invision, Zeplin, Aftereffect

Status:
Shipped

Intended User:
Golf Course General Managers and Operators

Research of golf course operators helped us to plan out MVP. The more important and most frequently used functions must be accessible easily and quickly. Based on the prioritization, it is possible to group features as the chart on the right: