The goal is to improve the campaign creation flow experience, so hoteliers can create email campaigns smoothly. As the lead designer, I supported the project from ideation to implementation.
The campaign creation flow is one of the major features within the Revinate Marketing app — a web application to help hotels drive revenue and build better relationships with guests through Email Marketing.
Customer support was heavily required to assist users complete in-app tasks due to poor usability.
The average hotel industry personnel is not tech-savvy nor experienced in email marketing. The campaign creation flow needs to be simple and straight forward - even for general managers.
Lack of information hierarchy and inconsistency of verbiage created user confusions. It was also designed with Revinate old style guidelines that are not aligned with our current brand.
Old campaign creation flow